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Heart beats for Hockey campaign for Hockey Men’s World Cup
Sportslogon Team July 31st 2018


Bhubaneswar : As less than 120 days ahead for the biggest sporting event Odisha Hockey Men’s World Cup to hosted by the State of Odisha at Kalinga Stadium from November 28 to December 16.

It is time for all Indians to get behind the sport. In a 360 degree campaign that will cover every corner of the country, the Government of Odisha, will attempt to inspire every Indian to give their love and support to Hockey.

The World Cup fever kicks-off with “Heartbeats for Hockey” a movement that attempts to get India behind hockey by way of music, entertainment, fashion, pure sport and panel discussions. It was launched by unveiling the digital campaign starring the National Hockey Team urging people to pledge their support for the game, saying: “My heart beats for hockey, does yours?”

“We are asking India to give their heart to hockey. And this by way a nationwide outreach where we go to the heartlands of hockey and ask people to come and immortalise their heartbeats by recording them on a specially-designed hockey stick,” explained Nupur Mahajan, brand strategist and creator of the campaign.

The specially designed Hockey stick will be installed and made available at Hockey heartlands in select locations across six cities namely Chandigarh, Bangalore, Mumbai, Bhopal, Rourkela and Imphal. Additionally two permanent installations at the Kalinga Stadium in Bhubaneswar will also be made accessible to the masses. The Heartbeat Canter will cover other Indian cities including Jalandhar, Lucknow, Ranchi, New Delhi, Chennai and many more, informed Elena Norman.

The Odisha Hockey Men's World Cup Bhubaneswar 2018 will be the 14th edition of the biggest tournament in Men's Hockey and the third time that India will be hosting it after having organised it in 1982 in Bombay and in 2010 in New Delhi. Altogether sixteen nations will take part in the tournament which will see each team play three matches during the league stage over the span of twelve days before four cross-over matches take place on 10th and 11th December, 2018. The knockout matches will take place on 12th, 13th, 15th and 16th as the teams will look to become the Champions of the prestigious quadrennial event which was won by Australia in 2014. .
This news was added and updated on : July 31st 2018
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