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Odisha Hockey World Cup campaign to reach more cities in abroad
Sportslogon Team September 14th 2018

Bhubaneswar : Barely two and half months ahead of hosting the Odisha Hockey Men’s World Cup at Kalinga Stadium here,after the successful campaign in London and Fremont City in California, Odisha Government is aiming to intensify publicity campaigns in four different overseas countries.

Odisha is targeting similar promotion activities in the major hockey-playing nations, Kuala Lumpur the capital city of Malaysia, Amsterdam the capital of Netherlands, Sydney in Australia and Zurich a city of Switzerland. The Hockey World Cup is scheduled between November 28 and December 16. The campaign will expected to kicks start from September 27, said Sports and Youth Services Secretary Vishal Dev.

As the part of the 360 days promotional campaign for world cup hockey, just before the 60-days of the biggest hockey event of universe, we will organise road show in 17 different cities in the country, which included six metropolitan cities Delhi, Mumbai, Chennai, Kolkata, Bengaluru and Hyderabad, added Dev.

The specially designed Hockey stick will be installed along with the world cup trophy during roadshow to intensify the “My Heart’s Beat for Hockey” campaign through out the country as well as abroad, added Dev.

Through the campaign, we aim to showcase that Odisha is not just a sporting hub, but also an amazing tourism destination. Teams, fans, and tourists who will come down to Odisha in November for the mega sporting event will enjoy the State’s ambiance.

The State Government has displayed advertisements on city buses of London to promote Odisha Hockey Men’s World Cup Bhubaneswar 2018. The campaign titled ‘Odisha by Morning, Hockey by Evening’ features branded buses showcasing the State as an exciting tourist and sporting destination.

We got huge responses form the people during the London campaign also at India Day Parade at Fremont a city in California, added Dev. .
This news was added and updated on : September 14th 2018
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